In 1900, Salvatore Proite and his family emigrated from Sicily, settling in Milwaukee. He began selling fruits and vegetables door to door from a horse-drawn wagon. Eventually a store, “The New Deal" was opened on Ogden Avenue. The New Deal was run by Salvatore’s sons Joseph Sr. and Tony Proite. A wholesale produce route continued the tradition of offering quality merchandise to local restaurants and stores.

In 1980, Joseph Proite Jr. purchased an existing open air fruit market on Layton Avenue that operated only during the summer months. Eventually the store was enclosed to operate year-round. With this update, Layton Fruit Market was able to expand from just fruit and vegetables to carrying a variety of specialty items with an emphasis on Italian groceries.

Layton Fruit Market truly embodies the term “family business”. As the years have gone on, another generation has joined the family business. The family, along with valued employees, continues the tradition of offering the finest products available as well as exceptional customer service.

Featured products

Juicy Jumbo

Twenty pieces of large fruit including navel oranges, crisp red and golden apples and luscious D’Anjou pears combine to make this jumbo sampler. Packed to the brim in a gift box making this an easy choice for traveling.
$19.99

Sunshine Sampler

For sharing, nibbling and a perfect variety, the Sunshine Sampler is just the right taste for all occasions. Packed in a beautiful wicker basket, you’ll find a large assortment of hand picked fruits including ripe apples, juicy pears, sweet bananas, fresh grapefruit and sunshine kissed oranges. There are two sizes of this basket, both the larger and smaller are nearly identical and both far and away our most popular basket for small groups or individuals.
From $19.99

Gift Cards

Please note that this is for in store use only. It is not redeamable online. Gift cards qualify for free shipping if you choose the "UPS Ground" option during checkout. (They will be shipped via USPS).